| Name of the book | Author | Publisher | Year |
| Newspaper Management in India | Gulab Kothari | Rajasthan Patrika Limited | 2000 |
| Media and Communication Management | C S. Rayudu | Himalaya | 2003 |
| Marketing of Newspapers | R Padmaja | Kanishka | 2008 |
| Strategic Management in the Media | Lucy Kung | SAGE | 2008 |
| The Fundamentals of Marketing | Edward Russell | Ava Publishing | 2009 |