By Rosling Alan
Drawing upon his personal studies and greater than a hundred interviews with Indian marketers – representing conventional prime enterprise homes (Tata, Mahindra and Godrej), verified first-generation marketers (Sunil Mittal, Kishore Biyani and Narayana Murthy, between others) and new-generation start-ups (including Sachin Bansal, Bhavish Aggarwal and Vijay Shekhar Sharma) – in addition to forces of the govt, Rosling presents an incisive and in-depth research of the possibilities and demanding situations, either conventional and modern, of doing enterprise in India.
Yet, the turning out to be uncertainty of worldwide traits and India’s personal list of under-performing regardless of its substantial strength, lead him to at least one very important query: Can the present upsurge in entrepreneurial task – imperfect and early because it might be – rather reshape India’s financial system and propel it in the direction of changing into a real increase nation for brand new enterprise?
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Extra info for Boom Country?: The New Wave of Indian Entrepreneurship
Boom Country?: The New Wave of Indian Entrepreneurship by Rosling Alan