Lavanya Agrawal
Mahatma Gandhi viewed advertising with skepticism, particularly when it promoted materialism and consumerism. He believed that advertising often manipulated people into desiring unnecessary goods, which contradicted his ideals of simplicity and self-reliance. Gandhi emphasized truth and ethical behavior in all aspects of life, including commerce. He criticized advertisements that misled consumers or created artificial needs, seeing them as a form of exploitation. Gandhi’s philosophy of *swadeshi* encouraged the use of locally made products, and he supported promotion only when it aligned with moral values and the greater good, rather than fueling greed and extravagance.
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