Somita
Magic of Doordarshan
Doordarshan in India itself came as magic! It transformed lives, it was the start of a new age in India. A form of expression introduced before; print media, was a great success. The limitation it had was that it was not able to address the people in India that could not read. Majority of the population in the country was illiterate at the time. Radio filled this blank greatly. But it too had its limitations. It is a sound specific medium of communication. Television came in as the technological revolution in the world. In India, doordarshan made a mark on the history as well as the future of television. Doordarshan being the largest broadcasting organisation in terms of studio and transmitter infrastructure, was established on 15 September 1959. It enchanted people! They could not only hear but also see what was happening around them. The entertainment factor coming in, and the launching of various serials and shows by doordarshan worked a huge charm in people. We can definitely say that India saw a time period which we can call Doordarshan’s Regime! It experienced that much popularity and power in its heyday.
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