Athira Ann M Jos
In journalism, a lead is an opening paragraph that gives the audience the most important information of the news story in a concise and clear manner, while still maintaining the readers’ interest. With so many sources of information – newspapers, magazines, TV, radio and the internet – audiences may or may not pay attention to a story unless it grabs their interest. A good lead does just that. It gives readers the most important information in a clear, concise and interesting manner. It also establishes the voice and direction of an article. It serves as a hook to grab the reader’s attention and convey the most crucial information concisely. A well-crafted lead summarizes the essence of the story, answering the key questions of who, what, when, where, why, and how. It sets the tone for the rest of the article and guides readers through the unfolding narrative. Additionally, a strong lead can influence the reader’s perception of the story’s significance, making it a vital tool for journalists to engage and inform their audience effectively.
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