Ishita Das
A lead refers to the opening paragraph or section of a story, whether it’s a short news piece or a lengthy feature article. It’s the hook that pulls readers in and makes them want to read more. It concisely provides the who, what, when, where, why, and sometimes how of the story. It also establishes the style and voice of the entire piece. It can be serious, playful, suspenseful, etc., depending on the story’s nature. It hints at the depth and direction of the article providing a roadmap that how the story unfolds. It shapes the narrative and sets the stage for a compelling story, thereby proving itself to be significant.
No responses yet