Anushka Saini
In journalism, a “lead” (also spelled as “lede”) refers to the opening or introductory part of a news story or article. It is a critical component that aims to convey the most important information concisely and capture the reader’s attention.
Some of its characteristics are:
It addresses the core questions of who, what, where, when, why, and how.
The purpose of the lead is to offer a quick and engaging summary of the main points of the story.
It makes the news more relatable and engaging.
It presents the essential information in a straightforward manner, summarizing the key facts in the opening sentences.
It avoids ambiguity and ensures that readers grasp the central theme or main point
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