Shivangi Tamta
There is one of the oldest form of advertising which
Reaches a wide target audience . Yes, it is print media.
In this new and digitalized world there are many new options of
Media and everyone thought that print media is underrated but
It is not, it has its own relevance.
So , print media is part of our daily life as the literacy rate was
increased the printing media is getting more stronger to
provide updated and authentic news. print media
is a right form which is much cheaper than any other
sources it is also the most reliable source for us.
Another greater advantage is that they provide the daily readers
a big platform for their advertising and promotion of
products and increases the awareness among people about human affairs .
There are different types of print media:
Newspapers – The most popular form of print media are
newspapers and it is the most inexpensive way to reach
out the huge mass of people quickly.
Newsletters – they are used as information sources of neighborhood ,
Communities and groups having an intrest about that
particular topic or event and also used for
promotional purposes , political campaigns and for causes.
Magzines – it provides detailed articles on various topics.
Banners
Books
Print media is portable and disposable publications printed on
paper and distributed as physical copies shares information as a written
interface to the public . As long as people Value in person interaction, print media
has the space in the modern world so because of the versatility
and flexibility of print the printing industry will never dye…
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