Lavanya Agrawal
Television is a cornerstone of democracy and a pillar of freedom of expression and cultural diversity. It nurtures education, continually invites people to explore beyond their living rooms and arouses curiosity.
It is a wonderful ambassador for the entertainment industry: not only does it help reveal fresh talent and discover new music, it also stimulates and kindles our musical heritage while encouraging the fusion of styles and artists.
Furthermore, television cultivates generosity and care, underpinning many charitable organisations’ fundraising events. Sports events’ broadcasts inspire people to go beyond their personal limits and gather billions of viewers around sound and positive values. By offering quality entertainment, television provides an avenue of dreams and wonder to households around the world.
Few reasons the world loves TV are:
Imagine for a moment that, as of tomorrow, your television set stopped working. What’s the first thing you’d miss? Your favourite drama series? Staying in touch with the news? Seeing your sports club in action?
Maybe. But TV’s importance in society goes deeper than that. Television is a medium that improves the world, triggers the imagination, raises curiosity, encourages education and gathers millions around common interests.
We believe in television as a medium that does good, we believe in television as a medium that triggers the imagination, arises curiosity, encourages education and gathers millions around common interests.
TV increased access to information:
Before TV, people listened to the radio for information, which itself was a huge game-changer. With TV, that access to information increased even more. People could hear and see events. Footage from the Vietnam War rattled Americans, who were used to government-approved reels from WWII. In 1969, people stayed glued to their TV sets to watch the first moon landing. In 1980, CNN launched the first 24-hour TV news network. With all the channels available, you can get information on just about anything today.
TV has authority:
Today information is everywhere. But television has a particular authority. If you see something on TV, you know that millions of others are also seeing it, and that it has been verified, produced and created by professionals. That’s why television remains the most popular and trusted platform for news, culture, sports and entertainment.
TV inspires the mind:
Television is a fantastic educational tool. It broadens knowledge of different cultures, promotes tolerance and global understanding of international issues. Through current affairs, discovery, lifestyle, cooking shows and children’s programmes, television encourages scientific and cultural curiosity.
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