Relevance Of Television

Kritika Sharma

Relevance of Television
“Kritika this idiot box will corrupt your mind”, “ Kritika don’t stand too close to the television you’ll weaken your eyesight” were the common dialogues I heard during childhood. From watching cartoons on a CRT BOX TV tucked in my room’s cabinet to now hardly watching a huge flatscreen, the television grew up with me! A few years back watching television to me meant watching the news bulletin every Sunday morning with my father or a daily soap with my grandparents in the evening or waiting desperately for the movie to telecast on the cable but with the changing times the television is being replaced with our smaller individual screens. In a recent Forbes Home survey, 86% of respondents said they’re paying for at least two or more monthly streaming subscriptions. The traditional TV providers are experiencing a decline in subscribers, while streaming platforms like Netflix continue to attract viewers in huge numbers through their binge watch models eclipsing the cost of an average cable package. Genz in particular is changing the way consumers watch video content, prioritising “user generated content” on platforms such as Youtube and Instagram over television. Due to their low variable-cost structure, UGC platforms’ inherent business models have a competitive cost advantage compared to those of traditional cable providers.Despite being a little behind in the race the power of television in terms of public awareness, investigative journalism, advertisement and as a campaigner of promoting culture remains unmatched.

Written by : Kritika Sharma
Roll No. 24/087