Nidhi Rajput
Have you ever wondered why news in the locality is so much more personal and relevant compared to the national headlines? It is because localisation in journalism brings the news closer to home in ways that national outlets simply can’t. With most of India living in rural areas, this approach is of paramount importance in making sure those communities’ interests are covered. Local reporters are merely doing more than reporting, they live their stories with a close connection to their communities. It makes the news more relatable and transforms complex issues into something actionable. For example, while a national story may provide climate change through abstract statistics, it is the local journalist who informs the reader how it affects the local farmers or water source, making the issue immediately relevant and important. More importantly, localisation ensures that no one gets left behind. It creates news that reaches the non-literate or digitally marginalised population, adapts content for those cut off from mainstream media-including everyone in this conversation. Most importantly, it decentralises dominant narratives, as stories from the rural and indigenous communities appear on the forefront. In simple terms, localisation gives every community a voice and that’s what makes it powerful.
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