Jiya Gupta
In a diverse country like India, with a population of over 1.4 billion people from
various religions, cultures, and languages, localising news is really important.
Localisation means adapting news content to meet the specific needs and
preferences of a local audience, ensuring it matches people’s cultural contexts
and languages.
Localisation makes news more relevant. For example, news about neighbouring
countries like Bangladesh, Pakistan, and Nepal usually has a bigger impact on
people in India than news from far-off places like Australia. This is because
these neighbouring countries are closer geographically, share cultural ties, and
their news often affects regional politics and security,thus,making it more
significant.
Localised news also helps build stronger community connections. Reporting on
local events, issues, and cultural activities makes the news feel more personal
and relevant, which builds trust and encourages people to engage with their
community.
In a multilingual and multicultural country like India, accessibility is crucial.
Localisation involves translating news into various languages and dialects so
everyone, including non-native speakers, can stay informed. This approach
helps bridge communication gaps and ensures that important information
reaches everyone.
Moreover, localised news supports local journalism by employing reporters who
know their communities well, leading to more accurate and nuanced reporting.
In a world where information travels fast, making sure news is tailored to local
contexts is very important for making it impactful and valuable.
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