Aanavi Vidya Anand
The world has become increasingly connected and digitalized, news and media localization has emerged as a crucial aspect of the localization industry. In the past, people could have hardly imagined that news would be subject to such localization efforts. As media products are no longer confined to their home regions and these are being curated and developed for a global audience, media localisation has become the need of the hour. Even though globalisation and internationalisation are key factors and have helped developed many parts localisation cannot be ignored.
In today’s extremely diverse and interconnected world, journalism plays a crucial role in shaping public opinion, informing citizens and holding power to account. However, the effectiveness of journalism hinges on its ability to resonate with diverse audiences across different regions and cultures. This is where localisation of journalism comes into play. Localisation goes beyond just translation, it involves adapting its content to meet the cultural, linguistic, and societal needs of specific target audiences.
Specific reasons as to why localisation is important:
• Accessibility and Inclusivity
Localization ensures that news and information are accessible to a broader audience, by translating and adapting content into multiple languages, journalists can reach non-native speakers. This inclusivity helps make it available to everyone regardless of their linguistic background.
• Building Trust and Credibility
When news is presented in a familiar language and context, it builds trust and credibility. Localization shows respect for the audience’s cultural identity and fosters a loyal readership.
• Cultural Sensitivity
Localization ensures content respects cultural norms and sensitivities preventing potential offenses and making the information relevant and appreciated across diverse cultures.
• Engagement and market reach
Localized content resonates more with readers, leading to higher engagement and interaction. By reflecting local issues and cultural elements, it encourages active participation and increased readership. Allows one to tap into new markets and audiences, increasing viewership, advertising revenue, and global presence by tailoring content to different regions.
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