BJMC IP University — Course Content

Course II: State and Politics
Part-I (State and its role)
1. Defining Politics:
· as a art of government
· as public affairs
· as consensus
· as power
2. Government, Systems, Regimes.
3. Political Ideologies-Liberalism, Conservatism, Socialism, Feminism, Environmentalism. Religious fundamentalism, The End of Ideology?
4. Democracy-Who are the people? How should they rule? How far should the people’s rule extend? Models of Democracy-Classical, Protective, Developmental, People’s Democracy
5. The State- What is State? Nature of State & distinction between State, Society & Government 6. Role of the State-Minimal States, Developmental States, Socio-Democratic States, Collective States & Totalitarian States, The threat to the State-The process of globalisation, privatisation & localisation

Part-II (International affairs)
1. Nationalism & globalisation-Nations & Nationalism: What is a Nation? Nations as cultural communities. What is Nationalism? Its varieties (Liberal, Conservative, Expansionist & Anti-Colonial with special emphasis on India’s experience)
2. Sub-national Politics: Centeralisation or decenteralisaton? Federal or Unitary System? Ethnic & Community politics
3. Changing World Order-Rise & fall of Cold War-A New World Order? The changing balance of the global economy
4. Trends towards a World Government? International Organisations-European Integration, The SAARC, The UNO

Part-III (Indian Polity)
1. Making of modern India : Freedom Struggle and its impact
2. Constitution and Governance: Union & its territories, Citizenship, Fundamental Rights & Duties, Directive Principles of State Policy. The Union-Executive President & Vice President, Prime Minister, Council of Ministers, Cabinet, Legislature-Rajya Sabha, Lok Sabha, Functions of Parliament, Judiciary- Supreme Court, High Court and District Courts.
3. Administrative Set-Up: Ministries of the government, Union Territories, Local Govt., Municipalities, Panchayats. Election Commission, Electoral Reforms, Reservation of seats, General Elections. UPSC.

Course III: SOCIAL HISTORY – SOCIO-ECONOMIC MILIEU OF INDIA SINCE
INDEPENDENCE

Part-I (Economic concepts & Indian economy)1. Economy:
a) Meaning, Definitions
b) Market, Command and Mixed Economy
c) Economic Growth and Development
2. Underdevelopment
a) Circular and Cumulative Process
b) Vicious Circle of Poverty
c) Impediments to development
3. Nature of Indian Economy: Low per-capita income, Inequitable distribution of income & poverty, Predominance of agriculture, Rapid population growth, Low-level of Human Development, Unemployment , scarcity of capital, Fiscal imbalance, Balance of payment, Disequilibrium, Inflation, Technological backwardness.
4. Economic reforms: Recent economic & structural reforms, Recent trends towards privatization & disinvestment of public sector undertakings, their impact on Indian economy, Social impact of economic reforms.
5. India & the World Economy: Globalisation, Towards a new World Economic Order, Setting up of WTO, India & WTO, WTO-trespassing the Sovereignty of Nation States
6. Socio-Economic Issues & the Media: Power & Politics concerning caste, Religion & Minorities, Communalism, The Bias in the Media, The Mass Media & Democracy, The Mass Media, Public Opinion & Social control, Terrorism, Corruption, Political Defections.

Part-II (Indian Heritage)1. Aspects of our Heritage: Language & Literature, Philosophy, Religion, Arts, Sciences, Society-Our Social Heritage, Indian Culture
2. The Bhakti Movement & The Indian Renaissance
3. Profiles in Greatness: Philosophers, Saints & Singers, Scientists, Leaders of India
4. Science and Religion: The Indian view point
5. Recent Political Thought: Gandhi & Subhas Chandra Bose

Course IV: Principles of Communication
1. Fundamentals of Communication : Meaning & Elements/components of human communications; Concept of Communication, Communication as a social, human & universal process. The seven C’s of Communication, Communication – Objectives, Scope & Functions, Factors responsible for growing importance of Communication, Effective communication & its Barries.
2. Process of Communication : Transmission of ideas, Facts & feelings from one person to another-elements of Communication process (message, Sender, Encoding, Channel, Receiver, Decoding, Acting & Feedback).
3. Sociology of Communication & Socialisation
4. Forms of Communication :
(a) Intra Personal Communication
(b) Interpersonal Communication
(c) Group Communication (Public, Crowd, Small Group)
(d) Mass Communication
(e) Non-Verbal Communication & Body Language
5. Theories of Communication :
(a) Hypodermic Needle Theory
(b) Two-step & Multi-step Theory
(c) Commercial Theory
(d) Play Theory
(e) Uses & Gratification Theory
(f) Selective Exposure, Selective Perception & Selective Retantion Theory
(g) Individual Difference Theory
6. Models of Communication : SMR Mode, SMRc Model, Shannon & Weaver Model, Laswell Model, Osgood Model, Dance Model, Schramm Model, Gerbner’s Model, New Comb Model, Convergent Moden, Gate Keeping Model.
7. Verbal Communication
Universals of Verbal Communication
Meaning & Barriers in Verbal Communication
Language, Sub-Language & Culture
Elements of speech communication8. Non-Verbal Communication
Non-Verbal behaviour as communication
Body communication-Body movement, Facial Communication
Space Communication-Physical environment
Silence, Paralanguage & Temporal communication

Course V: Design and Graphics
1) Elements of design and graphics, visualisation, convergence and divergence – Conceptualisations Functions and significance
2) Fundamentals of creativity in art – logic – style – value – tools of art – illustrations – graphs.
3) Basic elements and principles of graphics, design lay-out and production; typeface families – kinds – principles of good typography; spacing – measurement – point system.
4) Type composition – manual – mechanical – lino-mono-ludlow-photo
5) DTP, use of computer software, character generation
6) Use of multi-media.
7) Printing methods – letterpress, cylinder, rotary, gravure-screen, offset, plate making,
8) Types of papers
9) Magazine lay-out; pagination; designing and printing of cover pages;
10) Safety measures in printing press
11) Colour printing-colour combinations-colour scanning-colour separation-colour correction – colour positives – colour negatives
12) preparation of bromides; artpulls

Practical 1: Communication Lab
1. Micro Communication Lab on Communication Dynamics
(a) Simplicity & Complexity
(b) Has the message been received
(c) Use of Emphasis
(d) Formality
(e) Humour
(f) Emotion
(g) Staying in control
2. Communication Skills/Perception
(a) Speaking
(b) Listening
(c) Writing
(d)Reading
3. Use of
(a) I-Statements
(b) We Statements
(c) You- Statements
4. Verbal, Communication
(a) Verbal Language
(b) Public Speaking
5. Non-Verbal Communication
(a) Body movement
(b) Eye movement, posture
(c) Silence
(d) Sign language
6. Methodology
(a) Each student will prepare & present six minutes presentation on the given topic
(b) Face the Audio System/Camera
(c) Record & Pre-listen/Pre-view
(d) Peer review
This Exercise will be repeated three times

Practical II: Design and Graphic Lab
1. Visualising concepts and ideas
2. Designing, Layouting and Illustrations
3. Graphic Designing exercises
4. Composition
5. Designing of Lay-outs for various magazines/newspapers
6. Developing story books
7. Designing of Cover-Page
8. Designing pamphlets, folders, flash cards, flip charts
9. Handling of material for free expression-water colour, poster colour, acrylic colour
10. Such other exercises as the faculty incharge may deem fit
11. Evaluation of all such assignments
12. Visit to printing press of various kinds

SEMESTER II
Course VI: Mass Communication: Concepts and Processes
1. Mass Communication: Meaning & definitions, Characteristics & features,
Scope the concept of Mass & Mass Culture of Mass Communication
2. Mass Communication and other forms of Mass Communication
Interface between Intra personal & Mass Communication
3. Functions of Mass Communication: To-Persuade, Inform, Educate, Entertain; Other
functions; Impact & Influence of Mass Media
4. Theories of Mass Communication: Meaning of theories based on scientific study &
analysis; Four major theories of Press, according to Fred Siebert, Theodore and Peterson Wilbur Schramm
(a) Authoritarian Theory
(b) Libertarian Theory
(c) Social Responsibility Theory
(d) Soviet Communist/Workers Theory
(e) Other Theories: Development Media & Democratic Participant Theory
5. Tools of Mass Communication:
(a) Newspapers, Magazines, Radio, TV, Films, Records, Internet
(b) Advertising, Public Relations & Public Affairs
(c) Traditional & Folk Media
6. Journalism and Mass Communication : Mass media and modern society – functions –
mass media and democracy; Print media in India : on overview

Course VII: Print Media and Photojournalism
1. Journalism: Concept, Dimension, Growth, Importance, Requirements, Ideals, Nature, Objectives, Purpose & Functions.
2. What is News? Definitions, Nature of News, Qualities of News, News Value, Hard & Soft News. Orientation & Perspective, Objectivity & Fairness, News as a process, Verification, special interests. Why is News Important-Difference between News & Information-Journalism & Communication-Stories of High Interest- Celebrity Journalism, Trends in modern journalism-Influence of TV channels on serious news reporting in print media-Sensationalism & Entertainment.
3. News Media Operations: How news media functions? Three Modes of Daily Journalism, National media – How it nationalises the news? Agenda setting function of the National media, New categories of News, Approaches to Journalism. Press Organisations.
4. News Agency Journalism: History, functioning & role of PTI and UNI, International News Agencies, Feature Syndicates
5. Photography – Elements and principles – visual language – meaning – photographer’s jargon; composition of photography-subject and light.
6. Photographic equipment – Cameras – types – formats – lens – their types and functions – film – types and functions- accessories.
7. Camera and Photo – Shots-focus – shutter – speed – selection of subject – different types of photographs – action – photo editing – procedure – pictures for newspapers and magazines – developing photographers’ manual and computerised photography.
8. Photographing people – portrait and still, wildlife; environment; sports; landscape; industrial disasters; photography for advertising ; conflicts – war – political and social photography.
9. News values for pictures – photo-essays-photo features; qualities essential for photo journalism; picture magazines – colour photography; impact of technology, practicals, field assignments and their evaluation.

Course VIII: Reporting and Editing
1. Reporting: Principles of reporting, functions and responsibilities, writing news- lead – types of leads; body – techniques of re-writing – news agency copy.
2. Reporting : reporting techniques – qualities of a reporter – news-elements, sources – types – pitfalls and problems in reporting – attribution – off-the-record – embargo – pool reporting ; follow-up.
3. Reporting – crime, courts, health, civil administration, civic society, culture, politics, education beats.
4. Editing : Nature and need for editing. Principles of editing, editorial desk, functions of editorial desk, copy editing preparation of copy for press – style sheet – editing symbols, proof reading symbols and their significance.
5. Functions and qualifications of a sub-editor and chief-sub editor, copy selection and copy testing.
6. Structure and functions of newsroom of a daily, weekly newspaper and periodicals, different sections and their functions.
7. Headlining – principles, types and techniques

Course IX: Press Law and Media Ethics
1. Press, Law, Society & Democracy
2. Constitutional Safeguards to Freedom of Press
3. Press Commissions & their recommendations
4. Press & Registration of Books Act
5. Working Journalist Act
6. Law of Libel & Defamation
7. Contempt of Court
8. Parliamentary Privileges
9. Press Council Act
10. Official Secret Act
11. Right to Information
12. Copyright, Intellectual Property Right
13. Social Responsibility of Press
14. Ethics, Self-Regulation & Freedom of Expression

Course X: Computer Applications for Journalism
1. Introduction to Computers – History and Generations of Computers;
Types of Computers Hardware and Software; Digital Technology
Keyboard Functions.
2. MS office and its applications ; MS-word with features; MS windows;
Excel; MS Access, Presentaion Manager; Important commands
3. PageMaker, Interfacing, Working with text, Page setup, Printing; Formating Techniques; Graphics and Drawings.
4. Corel Draw Environment, Working with Objects, Outing, Clipart and Symbols; Control of Object Outlines – Text Creation and Alignment – Bitmap Graphics – Conversions- Graphs – corel show – Cartoons – Use of colours in publishing concepts.

Practical III: Print Media & Photo Journalism Lab
1. Discussion and analysis of newspapers and news magazines
2. Preparing Display boards on important news events/topical issues
3. Cameras, Lens and other Accessories
4. Different kind of Shots
5. Development of photographs- How it is done?
6. Photo editing
7. Photographing people, portrait and still, environment, sports, landscape, disasters
8. Photography for Advertising
9. Photo – Feature
10. Field assignments and their evaluation

Practical IV: Computer Lab
1 Word Processing-MS Office-2000, MS Word, Other word processing programs
2 Page Layout: Adobe PageMaker, MS Publisher, QuarkXpress
3 Graphics: Adobe Illustrator, Classic Art Techniques, Adobe PhotoShop, CorelDRAW, Design for presentations, Macro Media free hand, MS PowerPoint, Web Graphics with Adobe PhotoShop, Web Graphics with Macro Media fireworks
4. Scanning printed images. Editing photographs. Transferring photographs to pages
5. Formatting type/font. Selecting backgrounds. Using colours. Creating tables. Working with images. Using frames.

Semester III
Course XI: Language Skills-Hindi

Course XII: Reporting and Editing II
1. News Bureau : Functions of news bureau, special beats like embassies, ministries, public sector undertakings, national headquarters of political parties.
2. Parliamentary reporting : Coverage of the proceedings of Parliament and state legislature, municipal corporations and panchayats.
3. Specialised reporting : Interpretative, investigative, advocacy, covering sports, science and technology, economics and commerce, book reviews, films reviews, TV programme reviews, theatre and cultural programmes reviews.
4. Advanced editing : Re-writing, page make-up and layout, rewriting the copy of mofussil correspondent, editing political and foreign copy.
5. On-line editing : Word processing, spell-check, caption writing, placement of photographs, photo features.
6. Edit page : Its structure and purpose, Edits and middle, special articles, columns and letter to editor.
7. Specialised writing/editing : Supplements, pullouts, features, interviews, news analysis, backgrounders.
8. Editing skills : Editing of broadsheet, Tabloid, Magazine.

Course XIII: HISTORY OF BROADCASTING IN INDIA: POLICIES & PRINCIPLES
A. Radio as a mass medium: Strength & weaknesses, Characteristics & edge over other media, Radio technology, Types of Broadcast, AM & FM, Short Wave, Analogue & Digital, Studio, Mike, Recording, Editing, Transmitter, Computer
B. History of Broadcasting: Radio came to India, Expansion of Radio, Development with five year plans, Diversification of broadcast, Education turned Entertainment, Commercial attempt, 3-tiers of Radio Broadcast, Local Reach, Community Broadcast, Different Services.
C. Policies & Principles: Radio’s role in Nation building, Public broadcast & Commercialisation, AIR Code, Commercial Code, News objective, Guidelines for Election Broadcast, Privatisation & Autonomy, Prasar Bharti, Convergence, Relevance of Radio & Media Policy.

Course XIV: Radio Journalism and Programme Formats
A. Principles for formatting: Variety is the password, Menu for everybody, Music has the priority, Programme objectivity, Information, Entertainment & Education, Fixed point & Flexible point, Intimacy with listener, Knowing the target, Channel Identity, Special audience.
B. Writing for Radio: Writing for the ear, Spoken word, RadioTalk, News, Slogans, Interview & Discussion, Feature & Documentary, Drama & Serial, Music Programmes, Outside Broadcast (OB), Commentary, Voice Cast, Vox Pop, Phone In, Radio Bridge, Chat Show, Radio Commercial- Types, Copy Writing
C. Concept of Good Presentation, Link Announcement & Continuity Presentation, News Reading, Pronunciation, Use of silence, Voice Culture, Keeping Rapport with the Listener, Presenting Music Programmes, Forming a personality for the programme/station.

Course XV: Development and Communication
1. Development- Concept & Process
(a) Definition & Meaning
(b) Concept of development
(c) Concept in Third World Context
(d) Basic needs model
(e) Priority areas in development
(f) Process of development
2. Ingredients of Development
(a) Ingredients-5 Ms
(b) Crunch of Money for development-How to generate/create money
3. Indicators of Development
(a) Economic & Social indicators
(b) Checklist of indicators
(c) Economic Index
(d) Human development Index
(e) Physical quality of life
(f) Communication as an indicator of development
4. Development, Democracy & Human Rights
(a) System of governance & development
(b) Democracy as catalyst of development
(c) Significance of Human Rights for development
5. Development & Communication-Concepts & Theories
(a) Development a bottom-up approach
(b) Communication a trickle-down approach
(c) Four Approaches-
· Development Communication
· Communication for development
· Communication support for development
· Development support for communication
6. Development Communication
(a) Concept, significance of development communication
(b) Roadblocks, future of development communication
7. Communication & Development
(a) Communication gaps in development
(b) Appropriate kind of communication for different types of development
8. Media & Development
(a) Mass Media as tool for development
(b) Problems with use of media for development
(c) Creativity in media presentation of development issues
(d) Role & performance record of each medium-Print, Radio & TV in Indian context
9. Communication & Development: The Indian Experience
(a) Communication scenario
(b) Development paradoxes
(c) Skewed disparities
(d) Social & economic development
(e) Rural & Urban development
(f) Role of development communication in India
10. Development Issues & Concepts
(a) Concepts
· Sustainability
· Poverty Reduction
· Social Relation (Inequality)
· Human Development
· Participation
· Institutional Development
· Structural Adjustment
· Environmental Protection
(b) Selected Development Issues
· Rural Development
· Agricultural Extension
· Health & Family Welfare
· Women & Empowerment
· Poverty & Unemployment
· Energy & Environment
· Literacy & Education
· Safe drinking water
· Slum Development
Course XVI: Summer Training Report
Soon after the End-Term Second Semester Examinations, the students will undergo training for four weeks & will submit a report incorporating the work done, at least eight weeks before the commencement of the Third Semester End Term Examinations.
Practical V: Reporting and Editing Lab
1. Exercises in bureau beats-political, diplomatic
2.Visit to Parliament, State Legislature and coverage of their proceedings
3. Assignments of covering sports events, business reporting
4. Writing book reviews, film reviews, TV programmes, theatre performances
5. Re-writing the copies of stringers, editing political and foriegn copy.
6. Exercises in on-line editing
7. Writing/editing features, interviews, news analysis, backgrounders, articles, editiorials and columns.
Practical VI: Audio Lab
1.Identifying & Working with equipment:
· Microphones, its type & usage
· Recording equipment & handling
· Recording, Dubbing & Editing in Studio
· Working with Computer
2. Production Techniques of Programme:
· Recording of voice
· Selection & use of Effects & Music
· Dubbing & Editing· Preparation of Final Programme
3. Production of Commercial/Drama, Feature/News Reel/Music
Semester IV
Course XVII: TV JOURNALISM & PROGRAMME FORMATS
1. Television for journalism
2. Understanding the medium
3. Writing for visuals
4. Piece to Camera
5. Presentation
6. Reporting
7. Interview
8. Reportage
9. Live Shows
10. Anchoring a Show
11. Programme Production
12. Packaging for a channel
13. Packaging Stories
Course XVIII: TELEVISION PRODUCTION: IDEA TO SCREEN
Selection of the programme topic: Developing programme briefs (Objectives, Contents, Duration etc), Researching the topic, Programme Resources, Style and format, structuring the programme, Storyboard and Script Designing, Script Layout.
Video Recording and Editing: What is editing? Rules of editing,
Editing sound: U matic, Beta & VHS, Types of editing, Cut to cut, A/B roll, Assembly and insert editing.
Media Research Methodology: Writing support materials (Teacher guidance notes), Designing Evaluation Tools and Techniques, Evaluation and field testing of programme, Preview and Analysis of programme.
Course XIX: BASICS OF CAMERA, LIGHTS AND SOUND
Camera:
(a) Video camera, Types of video camera
(b) Different types of shots, camera movements, Tilt, Track, Crane movements etc
Lenses: Different types of lenses and their application Lighting:
(a) Lights and lighting
(b) Basics of lighting, Techniques
(c) Different types of lights used in videography
(d) Use of filters & reflectors
Sound:
(a) What is sound? Unit of sound, Voicing
(b) Types of microphones, use of audio mixers for recording & editing of sound
Course XX: Advertising Concepts and Principles
1. Introduction to Advertising
(a) Definition
(b) Origin & development
(c) Growth of advertising in India
(d) Scope ( Effects on Economy/Industry)
(e) Facets of advertising ( As an act of commerce, as hidden persuader)
2. Purpose of advertising
(a) Need for advertising
(b) Functions of advertising
(c) Benefits of advertising: To Seller, Buyer & Media
3. Types of advertising
(a) Commercial & Non-commercial
(b) Product & Consumer
(c) Classified & Display
(d) Retail & Wholesale
(e) Regional, National & Co-operative
(f) Govt. advertising
(g) Comparative advertising
4. Advertising as a Communication Tool
(a) Communication Process & Advertising
(b) Communication Principles, Theories applied to advertising
5. Advertising as a Marketing Tool
(a) Concept of Marketing & advertising
(b) Marketing Mix-5 P’s of marketing
(c) Segmentation of consumer & positioning of product
6. Advertising as a PR Tool
(a) Relationship of Advertising & Public Relation
(b) Corporate/Institutional Advertising
7. Advertising Theories
(a) Unique Selling Proposition
(b) Brand Image
(c) Relevance to Indian Advertising
8. Role & effects of Advertising
(a) Negative & Positive Effects
(b) Advertising & Society
(c) Advertising & Development
(d) Role of advertising in National Economy
(e) Social/Public Advertising
Course XXI: ADVERTISING THROUGH PRINT, RADIO & TELEVISION
1. Advertising Objectives
(a) Setting the objectives
(b) Strategies to achieve objectives
2. Advertising Campaign
(a) Various stages of the campaign
(b) Combined campaigns & inter-media co-ordination
3. Advertising Agency
(a) Organisational Structure/Patterns
(b) Skills required for various jobs
(c) Functions of advertising agencies
(d) Their role & importance
(e) Selection of advertising agency
(f) Agency commission & fee
4. Advertising Budget
(a) Advertising expenditure & process of budgeting
(b) Factors affecting advertising expenditure
(c) Methods of determining advertising expenditure
(d) Administering the budget
5. Advertising Copy
(a) Translating advertising message into copy
(b) Preparing effective copy, Punch lines
(c) Elements of a print copy- Headlines, Body copy, Illustration, Slogan, Logo
(d) Role of colours
(e) Elements of a broadcast copy
(f) Copy writing techniques for audio & video
(g) Use of visual signs, sound, audio-video effects, words
(h) Script writing for radio & television ad
6. Production
(a) Stages of the production process-Thumbnail sketches, roughs, story board, copy/script/final art work etc
(b) Related inputs-Photography, camera, sound system
7. Advertising Media
(a) Print Media-Newspapers, Magazines, Pamphlets, Handbills, Posters, Souvenirs, Brochures(b) Electronic Media-Radio, TV, Cassettes & CDs
(c) Other Media-Direct Mail, Outdoor Media
(d) Characteristics, Merits & Limitations of various media
8. Media Planning & Scheduling
(a) Selection of media category
(b) Reach, Frequency & Impact of selected media
(c) Cost & other factors influencing the choice of media
(d) Media Scheduling
9. Advertising effectiveness
(a) Methods of measuring effectiveness
(b) Pre-testing & Post-testing
10. Regulation of advertising in India
(a) Misleading & deceptive advertising
(b) Laws related to advertising
(c) Self-regulatory advertising
Course XXII: SELF DEVELOPMENT
1. Value System for Positive Living
2. Public Speaking
3. Presentation Skills
4. Grooming
5. Correct Dress Sense
6. Social Etiquette
7. Confidence Building Measures
8. Preparing for an Interview
Practical VI: TELEVISION PRODUCTION LAB
Focuses on a production of TV programme from conceptualisation through post-production editing Familiarizes with:
· Story treatment,
· Scripts,
· Storyboards,
· Budgets,
· Floor plan, sets, make-up, costume, jewelry, lights, audio, graphic rehearsals,
· Shooting schedules
· Post-Production editing
Practical VII: OPERATION & HANDLING OF VIDEO EQUIPMENTS (Camera, Lights & Sound Lab)
Camera:
(a) Focuses on Cameras & Recorders controls
(b) Shooting techniques
Basic theory of Video recording Lights:
(a) Providing theory, rules & principles of quality lighting
(b) Shows the creative use of back-lighting
(c) Proper placement of lights & lighting equipment for principle subjects and sets both on location and in the studio
Sound:
(a) Demonstration of various pieces of audio recording equipment
(b) Creative use of sound effects & music tracts
Practical VIII: ADVERTISING LAB
1. Print advertisement-Copy writing & Ad making
2. Making of posters handbills etc
3. Script writing for radio commercial
4. Radio spots
5. Radio jingle
6. Script writing for TV commercial
7. TV spots
8. Production of Print, Radio & TV advertisements
9. Planning & Designing advertising campaigns
10. Critical evaluation of advertisements
Semester V
Course XXIII: EVENT MANAGEMENT: PRINCIPLES & METHODS
1. Role & importance of exhibitions
2. Objectives of the exhibition
3. Advantage of exhibition over other devices
4. Importance of direct contact
5. Choosing the right exhibition-Where to participate
6. Why exhibitions sell? Concept of neutral territory
7. PR for an exhibition
8. Role of the Press in promotion of an event
9. Publicity inputs or visible aids for promoting an event
10. Print & Display material
11. Stand Design
12. Trade Fair: Uses & Abuses
13. Gauging Cost Effectiveness
Course XXIV: ORGANIZATION & MANAGEMENT
I. Media organization: Meaning, Nature, Forms, Structure and Functions; Role and Importance of Media Organizations.
II. Management: Definition, Nature and Management Functions; Planning – Definition, Process and Importance; Organisational Structure and Design – Responsibility, Authority and Accountability; Span of Control; Centralisation and Decentralisation.
III. Human Resource Planning & Process – Recruitment, Selection, Orientation, Training and Career Development.
IV. Foundations of Behaviour – Attitudes, Personality, and learning; Leadership – Importance and major types; contemporary issues in leadership – empowerment, gender leadership, leadership style across the culture; Motivating employees.
V. Control Tools and Techniques: Financial, Operational and Behavioural Controls.
VI. Establishing a media organisation – Steps involved, Process, importance of entrepreneurship and sources of finance.
Course XXV: RESEARCH METHODOLOGIES FOR MEDIA
Research: Definitions, Methods, Selection & Formulation of Research Problem, Hypothesis, Sampling, Research Designs, Processing & Analysis of data, Statistical Analysis, Findings, Report
Writing. Survey: Meaning, Concept, Utility, Planning, Organising & Conducting survey, Public Opinion Survey, Readership Survey. Data: Meaning, Kinds-Demographic, Socio-Economic, Socio-Psychological data.
Tools of Data Collection: Questionnaire, Schedule, Interview, Case study, Observation, Content Analysis etc. Media Research: Measuring Impact, Evaluation, Monitoring, and Feedback.
Market Research: Principles of Market Research, Theories of Segmentation & Positioning, Pre-Testing, Post-Testing.
Course XXVI: CYBER JOURNALISM
1. Cyber Journalism: What is Cyber Space? What is Information Super Highway? Internet and Information Revolution, Fundamentals of Cyber Media, Comparison of Cyber Media with Print, TV, Radio mediums, Advantages & Disadvantages of Cyber Journalism
2. Writing for Web Media: Basic rules, Do’s & Don’ts, Writing News stories, Features & Articles on the Web, Interviewing on the Web, Why Print & Electronic Media networks are going on the Net? Impact of Web Journalism, Recent Trends
3. Presentation & Layout of Web Newspapers & Magazines, Advertising on the Web, Circulation of Web Newspapers, Future of Web Journalism 4. Analysis of important Indian News-Based Web-sites, Trends in Cyber Reporting & Editing, Impact of globalisation on Web Journalism, Cyber Laws, Concept of e-governance
Course XXVII: Public Relations
1. Role of Public Relations in Corporate Image Building
2. Functions of Public Relations
3. PR as distinguished from Marketing, Sales Promotion & Advertising
4. PR Techniques
5. Relationship & Duties of the PR Practitioner-Value of IPR Code & the International Codes of Conduct
6. Functions of PR Department & Manager-Advantages & Disadvantages
7. PR consultancy-Its advantages & disadvantages
8. PR programme planning
9. Evaluating results of PR work
10. Press Relation & its principles
11. The News Release-Seven point formula & its importance
12. Writing techniques, Press Event & Organising them
13. Internal PR-Media & Techniques
14. Employee Relations
15. Exhibition PR & its Planning
16. Uses & kinds of Exhibition PR
17. Role of Photography In PR
18. Importance of Marketing Research for the PR Practitioner
19. PR in Developing Countries

Course XXVII: FUNCTIONAL EXPOSURE REPORT
Soon after the End Term Fourth Semester Examinations the each Students shall undergo a Functional Exposure Training of eight weeks duration in Print Media, Radio Journalism, Television Journalism and Television Production and will submit a Functional Exposure Report containing the actual experiential learning at least eight weeks before the commencement of End Term Examination of the Fifth Semester.
The Functional Exposure Report shall carry 100 Marks and shall be evaluated by an External Examiner appointed by the Vice-Chancellor of the University.
Practical IX: EVENT MANAGEMENT LAB
Designing & Development of print & display material for an exhibition along with publicity & promotional material for the event.
Practical X: RESEARCH METHODOLOGY FOR MEDIA LAB
Designing & implementation of Pre-testing/Evaluation tools for audio, video, print, display & publicity material.
Practical XI: CYBER LABINTERNET:· Hardware & Software,
· Web Search Engines,
· Net Surfing,
· Searching,
· Creating E-mail Accounts,
· Sending & Receiving Mails,
· Downloading sites,
· Hypertext Transfer Protocol (HTTP),
· Hypertext Mark-up Language (HTML)
Semester VI
Course XXVIII: WORLD MEDIA SCENARIO
Objective: The media constitute a very powerful force in modern society. Power, however, carries enormous responsibility, especially in the present day globalised work place. Thus, the aspiring global media persons must know the complex international media scenario to work across time zones and cultural barriers.
Contents:
1. World Media scenario since the World War-II: The Cold War Days, Emergence of the Third World Contries, The Non Aligned block and its relevance.
2. Colonisation of Communication: 10% population dominating 90% of global news agencies, the news syndicates and mammoth TV network. Why?
3. Integration between Information and Armament: Close encounters between information & armament, media & military.
4. Use of media by power blocks, super powers.
5. Demand for a new information order by developing countries.
6. Bilateral, multi-lateral & regional information corporation.
7. Non Aligned news pool.
8. Struggle for News between developing & developed countries.
9. Barriers to the flow of news.
10. International practices on visual coverage & regulation in media exchange.
11. UN resolutions on Media related issues.
12. The Gandhian Approach.
13. The New Information Age.
Course XXIX: CONTEMPORARY MEDIA TECHNOLOGY
Objective: Media Technologies are both evolutionary and revolutionary. With newer technological innovations replacing the old technologies, the Mass Communication scenario is changing at a very fast pace. This course intends to acquaints the students with the contemporary media technology.
Contents
1. The conventional media scenario (Radio, TV & Newspaper).
2. New Information Communication Technologies: Need and Cultural contexts.
3. IT & Information Management.
4. Moving on Digital Era, What is Digitalisation? Internet, E-Commerce, Broadcasting, Cable TV, Video Technology, Impact of TV, Digital Media & Entertainment Technology, Telecommunication Revolution, New Technological Devices
5. New Communication Revolution.
6. Globalisation Process: Cultural Globalisation Perspective, Impact of globalisation.
Course XXX: Project Report
Every student will be assigned a project at the end of the Fifth Semester and it will be pursued by him/her under the supervision of an internal supervisor. Both the subject and the name of the internal supervisor will be duly approved by the Director of the Institute. The Project Reports (in duplicate) alongwith one floppy will be submitted by the students at least two weeks prior to the date of the commencement of the End-Term Examinations for the Sixth Semester.
The Project Report shall carry 100 Marks and shall be evaluated by an External and Internal Examiners separately from out of 50 marks each. The External Examiner will be appointed by the Vice-Chancellor of the University
Course XXXI: COMPREHENSIVE VIVA VOCEThere shall be Comprehensive Viva-Voce based on the courses of the entire programme and it shall be conducted by a Board of Examiners comprising of the Director/Principal and two external experts, of which one would be preferably from the Corporate World. I.e. Media Organizations found operating in the country. The quorum shall be deemed to have been met if 2 out of 3 members are present.