Janhavi Tandon
“93.5 Red FM, Bajaate Raho! ”
All of us know the tone of this particular line, the relevance of radio can be understood by a single line itself.
My grandfather loves listening to the radio since a very long time, earlier he used to listen through an actual radio, then a mobile and now his prized possession is the ‘Saregama Caravan.’ While going for my board exams, not a single exam went by that I didn’t listen to the radio in my car- it helped me stay calm amidst the pressure of the exam.
Incidents like these highlight how radios continue to be an integral part of all our lives.
An auditory medium, promoting multitasking, radio not only helps in unwinding after a long day but also helps in information dissemination through official government channels thus proving to be a credible source and quashing the distribution of false news.
Radios better fit into our lives considering how adaptable they are. Moreover, they’re a cheap and effective medium to broadcast ads. I think not many of us are able to get “enhe khilao mughli ghutti panch so pachpan” out of our ears after hearing it on the radio.
Radios are most important especially for people without an access to digital devices, phones and televisions as in such a case, radios become the only source of news dissemination, entertainment and spreading awareness to them. This medium is quite beneficial during times of crises, helping share information about missing people, government initiatives and other resources.
Thus, even though new devices like phones and televisions have occupied a centre stage in today’s times, radio continues to be one of the most prominent characters on this stage.
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