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GANDHIAN JOURNALISM AND ADVERTISING
Standing tall on the tenets of truth, non violence, ethics and social service, Gandhian journalism viewed journalism as a powerful tool to inspire societal change, serve the masses and uplift the marginalized communities. His philosophy included curbing sensationalism and consumerism through ethical reporting and truth seeking with an emphasis on social welfare. As a renowned journalist himself, Gandhi’s newspapers promoted ideas of ahimsa and satya while criticizing the negative effects of the caste system and colonial rule on Indian society.
Gandhi held a cynical view on advertisements in newspapers, accusing them of manipulating and indoctrinating consumerist ideals in the minds of people. He urged advertisers to focus on simplicity and promote self reliance rather than commercialisation.
Gandhian journalism has served as a relevant moral blueprint for advertisers and newspapers to combat modern commercial media ideals by focusing on social responsibilities and honesty.
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