SHIVANI RAWAT
IMPORTANCE OF LOCALISING OF NEWS
-by Shivani
Imagine you’re reading a morning daily in your regular routine and there is a headline quoting India winning world cup finals followed by a title on the second page on a medical health check up camp in your area. As you’re brainstorming, consider whether you’d like to focus on nation-based content or narrow it down to your specific region.
Local news, in contrast to national or international news, caters to the news of their regional and local communities; they focus on more localized issues and events thus attracting larger local audience on a regular basis.
A simple way to localize the content is by turning to data specific to a local audience. Local news loves local data, especially when it comes from reputable sources. Many local reporters don’t have time to comb through databases or annual reports but when examined meticulously, data-rich sources offer excellent information that can practically write the story on their own.
Local news largely covers the following: local sports, crime and justice, local weather local business and economy, local events, local education, local politics, local traffic updates and so on.
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