Aastha kumari
LOCALIZATION OF THE NEWS’’- A CRUCIAL NATIONAL HEALTH SUPPLEMENT
LOCALIZATION GIVES A VOICE TO THE VOICELESS AND UNLOCKS STORIES WAITING TO BE SHARED WITH THE WORLD…
LOCALIZATION TO ITS MOST AUTHENTIC MEANING SUGGESTS THE PROCESS OF MAKING SOMETHING LOCAL IN CHARACTER & CURATING AND CUSTOMIZING A PRODUCT TO MEET THE NEEDS OF A SPECIFIC MARKET.NOT TO MOVE OFF THE CONTEXT, LOCALIZATION OF NEWS SPECIFICALLY MEANS WORKING UPON & DELIVERING LOCAL OR REGIONAL STORIES WHICH DO NOT RECIEVES MUCH ATTENTION BY THE COLOSSAL MEDIA HOUSES .LOCAL NEWS PLAYS A CRUCIAL ROLE IN CIRCULATING A SENSE OF COMMUNITY AMONG VARIOUS REGIONAL GROUPS ‘’ THE INTERESTING MICRO STORIES OF SMALL GROUPS OF PEOPLE WRITTEN WITH A LARGER NATIONAL PERSPECTIVE ALWAYS DO WELL’’ SAID SUNETRA CHOUDHURY,POLITICAL EDITOR AT NEW DELHI- BASED NEWS BROADCASTER NDTV. ACCORDING TO HER WHEN THE PEOPLE WHO KNOWS WHAT THEIR ISSUES ARE& THEY RAISE IT THROUGH LOCAL NEWS -MPs KNOWS THEY WILL HAVE TO ANSWER FOR IT DURING ELECTIONS.
LACK OF LOCAL DELIVERY OF STORIES IS HAVING AN INSIDIOUS EFFECT ON THE DEMOCRACY LEADING TO RISE IN POLARISATION AND DECREASE IN GOVERNMENT ACCOUNTABILITY.LOCALIZATION OF THE NEWS IN A COUNTRY OF CONTINENTAL SIZE LIKE INDIA CAN MAKE THE CIVILIANS BETTER EQUIPED TO MAKE INFORMED DECISIONS ON VARIOUS ISSUES OF NATIONAL INTEREST I.E ELECTIONS.FURTHER MORE IT ALSO AIDS IN INCREASING PUBLIC ENGAGEMENT IN THE NEWS AND THUS LEADING TO SOAR IN TRUST & CREDIBILITY TOWARDS MEDIA AGENCIES OFTEN REGARDED AS THE FOURTH PILLAR OF THE DEMOCRACY.IN A NUTSHELL LOCALIZATION OF NEWS HELPS PRESERVES THE CULTURE, COMMUNITIES & BY AND LARGE THE INTERESTS OF A NATION.TO SUM UP ALL OF IT- “AZAAD RAJYA KI SABSE MAHATVAPURN PUNJI HAI USKI ZAMEENI SACHAAI ‘’.
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