Akanksha Chaudhary
“Arrey show ka time ho gaya”
My whole family unites over that one TV show that we love to watch. No matter how occupied, they make sure to gather around the only TV at home and watch away the Saturday nights. Regardless of technological advancements in OTT platforms, the relevance of Television still persists.
No form of media can satisfy the audio-visual appeal of the auditory taste buds of the masses. Some of the reasons TV is flourishing, JIO juggernaut or not, is because of the improving state of electricity, digitisation, increasing nuclear families, better distribution, growth of free-to-air (FTA) channels, increasing migration, an increase in the middle-class bulge and the continued sustenance of single TV homes.
Even in today’s tech-savvy world, TV is still going strong and holds a lot of relevance. It’s amazing how TV can bring millions of people together at once for big events like sports finals or major news broadcasts. It’s often where we turn for reliable information and breaking news, especially when online sources might be a bit shaky. Plus, TV is still the go-to for quality entertainment, from gripping dramas to hilarious comedies. It’s also a great way for families and friends to spend time together, whether it’s for movie nights or binge-watching favourite shows. For advertisers, TV remains a powerful tool for reaching a broad audience with impactful content. And don’t forget, TV brings us local and regional content that might not be available elsewhere, connecting us to our communities and cultures. So, even with all the new tech out there, TV continues to be a major player in staying informed, entertained, and connected.
Television’s relevance is bolstered by its effectiveness in advertising. TV ads reach millions simultaneously, using compelling visuals and sound to create memorable brand impressions. This broad reach and diverse audience targeting make TV a crucial platform for influencing consumer behaviour and maximising advertising impact.
Moreover, television is crucial for reaching weaker sections of society, offering access to news, educational programs, and otherwise unavailable entertainment. For those lacking internet access or digital devices, TV provides essential information on health, agriculture, and local issues, bridging significant gaps. It also plays a key role in amplifying voices from marginalised communities, offering representation and visibility. By delivering content that educates and informs, TV helps enhance quality of life and fosters inclusion in underserved areas.
In conclusion, television’s enduring relevance in our digital age underscores its unique role in our daily lives. While streaming services and digital platforms offer new ways to consume media, TV continues to stand out for its broad reach, trusted news coverage, and ability to bring people together. It remains a cornerstone for quality entertainment, a vital local and regional content source, and a powerful medium for advertisers. As technology evolves, TV’s ability to adapt and continue serving as a key player in our media landscape ensures that it will remain an integral part of how we experience and connect with the world around us.
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