Ishita Das
Television in India has come a long way from its humble beginnings in 1959 with only some form of experimental broadcasts to becoming a flourishing sector with more than 800 channels today.Doordarshan is an Indian public service broadcaster, a division of Prasar Bharati. It is one of the largest broadcasting organisations in the world in terms of the studios and transmitters. It has started replacing its analogue transmitters to digital transmitters. a glimpse of all afar – is the face of and a witness to India’s metamorphosis to a global leader in digital communications. The illusory cyber paths that criss-cross homes and streets and represent the voice a billion-plus Indians today, actually began with a modest experiment in public service telecasting on September 15, 1959. The makeshift studio and its players beamed their voice and visuals through a small transmitter, daring to dream of becoming the prime vehicle of development of a nation that had shrugged off its yoke of slavery just over a decade earlier. Doordarshan’s primary mandate is to provide a platform for the dissemination of news, information, and educational content. It also broadcasts various cultural, sports, and entertainment programs. Doordarshan has a vast network of regional and national channels. It operates Doordarshan National (DD National) and Doordarshan News (DD News), among others. Regional channels, such as DD Bangla, DD Punjabi, and DD Urdu, DD Odia cater to specific linguistic and cultural audiences.
It began with a socio-educational experiment but during the time period of 1982-1991, it came to be known as the “Commercial Entertainment Phase” for Doordarshan. A public service broadcasting seeks to provide programmes which cater to the many different tastes and interests which constitues a society’s life. The entire magic lies in the ability of Doordarshan to make it a reality by reflecting the diversity of India through various programs, covering various important topics and not neglecting any kind of culture. It also encouraged its audience to responsible citizens and not always be profit oriented.
No responses yet