Sandhya kumari
Radio remains highly relevant today due to its accessibility, immediacy, adaptability, and local focus. Unlike many digital platforms that require internet access, radio can be accessed with simple equipment, making it vital in areas with limited connectivity. Its real-time broadcast capability allows for immediate updates during emergencies and breaking news, often faster than other media. Radio has also adapted to digital trends by offering online streaming, podcasts, and integrating with mobile apps, broadening its reach and appeal. Local radio stations such as all India radio,radio mirchi,radio City etc continue to be important for community engagement, providing news, cultural content, and support for local businesses that may not be covered by national media. Additionally, radio’s personal connection through familiar voices and live interaction creates a unique bond with listeners, reinforcing its continued relevance in the diverse media landscape.
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