Tanisha
Radio is one of the oldest modes of communication and it has played a crucial role since its invention. It is an audio based medium that is used to spread information,for entertainment and many more things.
Radio is still relevant today for these reasons:
*For different Communities*: Radio stations play a vital role in countries like India where each state has its own different language and culture.
*Local News*: Radio helps to get information about surroundings and local events it’s also a source for weather updates, to promote local business and for emergency broadcasts.
*Public Awareness* : Radio programs can help people by raising awareness about service, events , government policies and other public welfare information.
*Entertainment*: Radio works as a good quality timepass by entertaining listeners with a wide range of music like classic al music, bollywood music, western music,etc.
*Conclusion*:
Although competition from new technologies is growing, traditional radio in the form of AM and FM broadcasting remains in a very strong economic condition. Furthermore, radio audiences remained stable throughout the 1990s, which in turn helped to increase radio advertising revenues.
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