aarya raina
Radio is like that street dog trying to cross a busy street. It seems it’s not going to survive the huge, chaotic vehicular traffic, but somehow, it eventually does. It has been stripped to its bare bones. Television took away its best programs, seducing them with vivid visuals that leave nothing to the imagination.
In its classical form, radio lost its grip on music. There was a time when a song on the radio could surprise you, but now radio is not just creating music—it’s facing it. Podcasts have arrived like the proverbial hammer, poised to drive the final nail into its coffin. Yet, radio is a survivor, clinging to nostalgia, easy accessibility, and a few batteries that allow it to stay afloat. It’s a small miracle that radio has survived in its traditional form.
Is its survival due to how it’s propagated through the waves? Or is it because of what it doesn’t provide, rather than what it does? In a world that’s always on the move, with a newer generation possessing a shorter attention span, radio offers at least one thing: the freedom of the eye while the ears are occupied.
There’s an important life lesson that radio offers: adopt a different propagation template, be inexpensive but sophisticated, customize and adapt to changes in the environment, and trust that, one fine day, your friends who left for greener pastures will come back.
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