Nimi swati minj
Advances in technology have given people more ways to access an increasing amount of information. However, radio still plays a vital role in today’s world. Radio is more than just announcers, news and songs. Radio is about companionship and the emotional connection with the listener .
Based on the human voice, radio is a uniquely personal medium, invoking a listener’s imagination to fill in mental images around the broadcast sounds. More readily and in a more widespread fashion than any other medium, radio can soothe listeners with comforting dialogue or background music, or it can jar them back into reality with polemics and breaking news.
As we talk about its history ,The first voice and music signals heard over radio waves were transmitted in December 1906 from Brant Rock, Massachusetts.
There is certainly no doubt that radio has come a long way over the years. It has seen and persevered through many challenges and changing tides and has still managed to come out on top, proudly remaining one of the most widely used listening mediums today. Radio’s biggest obstacle now, as we all know, is the huge rise in digital, on demand media. This obstacle brings the toughest challenge for radio so far: holding onto its long-time listeners and advertisers, while attempting to figure out how to best build out it’s digital offerings.
Even after facing digital challenges radio still holds a relevance because of its personal connection with the listener, it gives timely information related to sport, entertainment, business , it provides local content and it stimulates the imagination of listeners.
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