AARDRA BIJU
RELEVANCE OF TELEVISION
Over the years, a variety of fundamental communicative innovations have been introduced that have affected the world we live in. These have altered the means we use to communicate and expanded its ease, reach and possibility. One of these innovations is the television, a technology that changed our lives and the way in which we receive information and spend our time.
At the beginning of the 20th century, people were getting information from the radio. Eventually, the situation changed and television started taking over the world and provided increased access to information. They became a medium of not only spreading news but also for entertainment and marketing. From when it was introduced to even now it has became an occasion for family members, friends and neighbors to assemble .
However, what was once a revolutionary technology is now being threatened by emergent-social-mobile communicative technologies which have revolutionized the way we share and receive information, but most importantly communicate, even further. Most argue that although TV is still relevant today, it is going to lose its relevance as time goes on. This is attributed to the rise of the internet and online streaming capabilities. Television watching has shifted from linear viewing to on-demand viewing in the last few years caused by the expansion of mobile-device capabilities, allowing consumers to stream shows whenever they please at the click of a button
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