KOPAL PORWAL
Can anyone imagine their life without television? If we try to answer this question, the answer would certainly be yes, as mobile phones and laptops have become humans’ favourite companions today. If we shed light on the situation years ago, television emerged as an experimental form of media in 1920s in black and white picture format, whereas, during the 1950s, television was the primary medium for influencing public opinion. In the mid-1960s, colour broadcasting was introduced in the U.S. and most other developed countries. The first popular TV series in India was Hum Log, which aired from 1984 to 1985 on Doordarshan, the only TV channel at that time. The popularity streak continued, and various distinguished and mythological shows gained prominence in Indian households, such as Ramayan (1987-88) and Mahabharat (1989-90). Streets were deserted, and the airing of these serials was nothing less than a celebration. This shows that television has been a primary, trusted source of news, entertainment, and cultural connection, helping to spread information to a mass audience regardless of their educational status or location without the requirement of internet connection. Popular TV programs can drive social conversations, cultural trends, and even political discussions. The integration of smart TVs with streaming services today has enabled television to evolve with technology, and the rise of OTT platforms as a major source of entertainment has unlocked international content boundaries. Despite the rise of digital media, television maintains its significance by continuously adapting to new trends and providing curated and fresh content to viewers.
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