Aanavi Vidya Anand
In towns, villages, anywhere you go we see televisions now a days. In one such town stood the building of the channel 2 news which was a local television company. Even though the audience was shrinking the few people that were left were loyal to the channel.
Today, Swasti, the channels lead anchor, sat in the studio, wondering as to how one could increase viewership and while thinking she came to the realization that the way television works and how one views it differs due to various factors of age, geography, interests. Even in her own house her father, daughter and herself used television for different purposes. The younger generation is increasingly drawn to cartoons and streaming content, while their parents, like her own father, has preferred news and current affairs and the importance of it is made by the viewer itself. She realized that television’s relevance depended on the audience it served.
For children, animated shows provided entertainment and learning. For adults, news broadcasts were a crucial source of information. Whereas for some sports might be their go to or even entertainment to relax after a tiring day. Swasti and many other channels now have decided to highlight these multiple uses and now showcase how the channel has adapted its programming to meet the diverse needs of its audience.
By this Swasti gained viewership and her idea was a hit. Thereby illustrating that television, by catering to varied audiences, continues to play a vital role in informing, entertaining and educating the masses and bridging generational gaps in an ever-evolving media landscape.
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