Ananya Nigam
News doesn’t simply refer to the presentation information, facts & figures. It should also be easily comprehendable to the audience. This is what Robert Gunning’s principles teach us – how to keep it short & simple. This is what makes it important for journalism students to learn it. Throughout the lectures on the topic and the practical exercises, one integral thing I learned was to keep myself at the reader’s place, & then write the news report.
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