Bipasha Das
Lead in journalism referrs to the initial paragraph of a story, it basically in general consists of 5Ws and 1H. It is the most crucial element in a news story . One should focus on 5W and 1H , conciseness and be specific and clear while writing for a news story. The ideal lead consists of 20-25 words. Leads plays a vital role ik grabbing reader’s attention and affects of the decision of the reader to read or pass the news story. Leads can be of different types , such as question lead , quote lead , direct address lead , contrast lead , anectodal lead and many more.
Significance of lead are as follows :
• Capture attention
• Provide essential information
• Set the tone and context
• Create curiosity in the reader
• Convey the news value
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