The Relevance of print journalism

NISHA KUMARI

THE RELEVANCE OF PRINT JOURNALISM

• Before moving towards Relevance let’s talk about the history of print journalism . The story of print journalism started centuries ago, starting with handwritten news in olden times. However, the modern version known as modern print journalism which was introduced in the 17th century when the printing press came into existence. Due to this technology, there was a large number of newspapers produced and circulated quickly like never seen before. And the technology named as printing press it was brought by “Gutenberg”
• Now let’s talk about Relevance or importance of print journalism
– print journalism is the foundation of democracy as it holds the higher authorities accountable and shapes public opinions.Print journalism also helps people remember the history and culture through the physical records of past events and trends.
– Despite the rise of digital media or advancement in technology and In a world where digital screens saturate our daily lives with an endless scroll of information, print remains important due to its credibility and ability to target specific demographics effectively.
– With each year, it has embraced innovation. It is evolving to meet the changing needs of society while maintaining its fundamental role as a medium for communication and information distribution.
– Now let’s talk about why the print journalism or printed material is very effective in 2024.
1. Printed media can be tailored to your target market, both in terms of the style of design as well as in how you distribute the material. This is how you can focus your marketing budget to your targeted audience.
2. Another reason why print media is important is because Print journalism is considered a credible source of information, and is often more believable than online ads and marketing.
3. Unlike webpages, print media has a longer lifespan. Rather than spending a few seconds on a site and then moving on, brochures and leaflets can be picked up and put down and referred back to. They can also be passed on to friends or colleagues, maximising the reach .
4. Finally, print media offers the chance to link paper with online content. Examples here include the use of a QR code or referral to a website for more information or to make an online order.

• In Conclusion,
– Print media is still important for older people who may not be computer literate, or for people in low-income demographics who may not always have access to the internet. 
– the print media hold a significant space in the journalism industry, with various publications about informing, entertaining, and engaging audiences worldwide. Each type of print media serves its particular purpose of engaging readers. Even with the rise of digital media print media still holds its ground and is a trustworthy choice of readers.
– Whether the digital world is advancing the originality of print journalism or print media will always remain an important and relevant part of our world.